One of the most important real issues in this world is finding a good maid. Though it sounds petty, finding an competent maid is a task. And in the world where everybody works to get noticed, Indian maid-hiring service bookmybai.com has taken the lead.
The Mumbai-based start-up offers maids for house cleaning, cooking, babysitting and elderly help. And their recently published ad on their website is making rounds on the internet, where they are encouraging men to hire maids for their wives. The ad copy says: “Diamonds are useless!”, “Gift your wife a maid.”
The image shows a happy couple smiling and embracing on one side, while a content maid on the other corner. The advertisement hooked netizens and social media was soon abuzz with one-liners.
@anerishah99 @BookMyBai what’s even more problematic is that this ad is working smh
— Pranati Reddy (@pranati_reddy) November 2, 2015
Maids (humans) have become commodities 👏👏👏 Brilliant thinking, @BookMyBai geniuses. &yes, who’s the bai here? 😱 https://t.co/owZbdW75rp
— Abhinav Agarwal (@AbhinavAgarwal) November 2, 2015
@BookMyBai “hassle free replacement” that’s funny. pic.twitter.com/x6rMcpLM2a
— Renuka Thakur (@rayraythakur) November 2, 2015
While @BookMyBai is a good idea, this ad that’s going viral on Whatsapp is so problematic pic.twitter.com/iJOsY4WJGO
— Aneri Shah (@anerishah99) November 2, 2015