Nestle’s Maggi is being sold via unique “flash sale model” on e-commerce platform Snapdeal, with the online retailer seeking pre-registrations of buyers for the instant noodles brand that made a comeback on Monday after a gap of five months.
Flash sales or deal-of-the-day is an e-commerce business model in which a website offers a single product for sale for a limited period of time. Potential customers have to register to avail the deal (Registrations are over for this sale now).
Snapdeal started the registrations on November 9 and the sale commenced on Thursday from 12 pm. The sale got over quickly and the e-commerce platform said that it will be back with another one soon.
Nestle India, which sells the Maggi brand, is rolling out the product in a staggered manner across the country, except in eight states where it is still not allowed.
Maggi has been relaunched in 100 towns through 300-odd distributors and will be rolled out in many more areas in the coming days, Nestle India Chairman and Managing Director Suresh Narayanan said.
The popular brand of noodles had passed tests by three government-accredited laboratories, as ordered by the Bombay High Court which in August had lifted ban on the instant noodles that was imposed by food safety regulators.
(With PTI inputs)