Nestle’s Maggi will be sold via “flash sale model” on e-commerce platform Snapdeal. The online retailer is seeking pre-registrations of buyers for the instant noodles brand that made a comeback on Monday after a gap of five months.
Maggi made a triumphant return to the Indian markets as it was sold out in minutes on Snapdeal on Monday. Five months after it was banned due to alleged presence of excessive lead content, Nestle India on Monday re-launched popular Maggi noodles brand in India in tie-up with Snapdeal.
However, the 2-minute noodles were sold out within minutes. Maggi noodles was available on Snapdeal for Rs 144 for 12 packets.
Maggi was banned after it was allegedly found to have lead content beyond permissible limits.
Snapdeal has opened up registrations and the sale will begin from November 12, according to reports. Snapdeal has also lined up surprise gifts for people who register for the sale. Flash sales or deal-of-the-day is an ecommerce business model in which a website offers a single product for sale for a limited period of time. Potential customers have to register to avail the deal.
Maggi is also back on retail shelves in select markets, five months after it was banned for allegedly containing lead beyond the permissible limit.
Nestle India is rolling out the 2-minutes noodles in a staggered manner across the country, except in eight states where it is still not allowed.
Maggi has been relaunched in 100 towns through 300-odd distributors and will be rolled out in many more areas in the coming days, Nestle India Chairman and Managing Director Suresh Narayanan said.
The popular brand of noodles had passed tests by three government-accredited laboratories, as ordered by the Bombay High Court which in August had lifted ban on the instant noodles that was imposed by food safety regulators.
It paved way for Nestle India to bring back Maggi in the market after it was banned in June by Food Safety and Standards Authority of India ( FSSAI) which stated that it was “unsafe and hazardous” for consumption due to presence of lead beyond permissible limits. The company withdrew the noodles brand from the market.
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