Craftroots, an initiative to restore Gujarati craftsmanship to its former glory, witnessed the inauguration of its first multi-level megastore in Delhi on Saturday.
Craftroots, aided by tie-ups with 25 NGOs, aims to breathe life into the legacy of the dying art that Gujarati artisans today, struggle to keep alive, by helping them establish a relationship with global markets.
The Delhi store, that spans across 3500 sq ft, will foster around 45 Gujarati craft forms, showcasing and selling artwork right in the heart of the capital.
The store will feature a myriad of traditional craftworks including Bandhni, Rogan, Mudwork, Mashru, Bamboowork, Ajrakh, Stonework, Brasswork, Pottery, Traditional Jewellery, Various Embroidery, Patchwork, Beadwork, Lacquer work, Batik, Weaving, Block Printing, Leather products, Matani Pachhedi, Warli Painting, and Handmade perpwork amongst others.
Former Chief Minister of Gujarat, Anandiben Patel, who is also the Mentor of Craftroots, graced the occasion with her presence along with distinguished Interior Designer Smt Lipika Sud and the Founder of Craftroots, Anarben Patel.
On the celebratory occasion, Anarben Patel said, “A forward linkage program of Gramshree, Craftroots, has successfully supported and revived many ancient craft forms by adding value to the ecosystem. Craftroots is working towards the creation of an encouraging ecosystem for the crafts with an aim to add value to the progress of artisans- the carriers of these ancient traditions.”
Craftroots, that has 2500 volunteers spread across 30 nations helping over 25000 artisans, devotes its profits to health, education, personal finance and leadership training programs. Providing employment to over 2000 women in slums and underprivileged areas in Ahmedabad and other regions of Gujarat, Craftroots helps empower women and artisans alike, encouraging them to sustain their being.
Anandiben Patel too treasured the essence of Craftroots during the inauguration. “In 1995, when Gramshee was started, the aim was to empower and support women through income generation. Gramshree has supported and trained thousands of women to be the catalysts of change in their families and communities. Women form more than 60% of the work force in this sector and we are happy that we have contributed in strengthening the sector by providing a nurturing environment to them,” she said.
Ameliorating the nearly extinct art, Gramshree’s unswerving labour to assure a rightful place to artisans, is truly remarkable.