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Xiaomi Competes With Apple, Launches Mi Notebook Air
After successfully establishing itself in the smartphone market with its flagship phones like Redmi and and Redmi Note, the Chinese electronics maker is ready to lock heads with Canadian tech gaint Apple with its first laptop Mi Notebook Air. (Image: Mi/Twitter)

After successfully establishing itself in the smartphone market with its flagship phones like Redmi and and Redmi Note, the Chinese electronics maker is ready to lock heads with Canadian tech giant Apple with its first laptop Mi Notebook Air.

The company launched two models of its laptop- a 12.5-inch display variant that is priced at RMB 3,499 and a 13.3-inch model that is priced at RMB 4,999.

While its 13.3-inch variant is powered by 6th generation Intel Core i5 processor that runs at a frequency of 2.7 GHz. It comes with 8GB DDR4 RAM, 256GB PCIe SSD and offers a 9.5 hour battery backup; the 12.5-inch variant is powered by Intel core M3 processor that offers a battery backup of 11.5 hours and is packed with 4GB RAM and 128GB SATA SSD.

Both the variants come with a number of power-packed features including Dolby digital surround sound, AKG custom grade dual speakers, NVIDIA GeForce graphics card, Bluetooth 4.1 and Edge-to-Edge protective glass

Xiaomi’s ‘smart’ laptop is powered by Windows 10 operating system and have Mi Cloud Sync which intends to compete with Apple’s iCloud.

While Apple has long been enjoyed popularity among tech lovers, Xiaomi’s Mi Notebook Air aims to compete with Macbook Air in the niche-segment in which Apple has enjoyed a loyal customer base.

While Macbook Air is priced between Rs. 55,000-Rs. 90,000, Xiaomi’s latest launch falls within the range of Rs. 40,000-Rs. 50,000 opening a new avenue for itself while giving a ‘piece of Apple-like technology’ who can’t purchase the high-end device.

Will Xiaomi’s Mi Notebook Air prove to be a threat to Apple, only time will tell.