Location-based augmented reality game Pokémon Go is losing engagement in India, claim reports.
According to a study conducted by Nielsen mobile insights, The reason for this decreasing craze has been defined as the technical glitches.
The game has not been officially launched in India but is available through a downloadable APK (android application package) file from third-party websites.
According to the study titled ‘AR (Augmented Reality): Adding a new dimension to marketing’, Pokémon Go observed a 10% decline in its reach between 18 July and 28 August—from 14% in its second week to 4% in the seventh week.
Reach refers to the proportion of people who have used the application at least once in a given period of time (in this case, a week).