With an aim to achieve a 10 per cent market share of the premium smartphone category in 2017, Micromax launched its first Dual Camera smartphone Dual 5 on March 29. Now, the smartphone is all set to go on sale in India on Monday, via Flipkart and the company’s online store.
Micromax Dual 5 is priced at Rs. 24,999, and it will also be made available via offline stores.
“Our entry into the premium segment aims to simplify the eco-system with a combination of hardware, software services, digital payments and customer service. We aim to increase our ASP by 20 per cent in the year to come with new launches planned in Rs 10,000, Rs 15,000 and Rs 20,000 category,” Rahul Sharma, Co-Founder, Micromax Informatics, said in a statement.
- EAL 5+ security as a bank card
The new Dual 5 comes with the same EAL 5+ security as a bank card, which is much more secure than the EAL 2+ security featured in other smartphones.
- Unique Fingerprint Sensor
The device comes with Unique Fingerprint with a quick response time of 0.35 second and is equipped with a separate security chip to provide independent storage for your fingerprint and password information.
- Premium metal body
The premium metal body chamfering edged device, Dual 5 comes with an intensified camera system. The device has Wisdom Double Photo 2.0 that consists of two cameras — black and white that can capture contour details.
- Dual rear camera
The device has 13 MP+13 MP dual rear camera and 13 MP front shooter with flash. The dual camera can record the depth of real-time information and automatically synthesize 3D videos and 3D photos which can be viewed using VR glasses.
- Powerful processor
The Micromax Dual 5 provides is powered by Qualcomm Snapdragon 652 processor and comes with a 128 GB onboard memory.
- Long lasting battery
The device has a 3,200 mAh Battery with Quick Charge 3.0 and Power Saving Mode.