Considered to be the most popular video sharing website on the internet, the Google owned YouTube takes on Facebook Live by rolling out a live streaming option which can be accessed directly from mobile devices, and help the person streaming earn money as well.
Currently YouTube live comes with a condition, a person needs 10,000 subscribers to stream live, however according to reports, the live streaming option will soon be rolled out to other contributors as well.
Along with the live streaming, YouTube has also launched a Super Chat option, which lets users highlight their message for a fee. While watching a live stream, any viewer can ‘purchase’ chat messages which will be highlighted in bright colours and stay pinned to the top of the chat window for up to five hours.
The live videos can be accessed as regular YouTube videos are, through search, recommendations, playlists and are protected from unauthorised use as well. Based on a simple interface, app users can start the live stream simply by clicking on the capture button.
As high profile events such as the Oscars and Grammy award shows approach, live video streaming is gaining rapid popularity and social platforms are vying to edge ahead in the race.
YouTube started supporting live streams on its websites from 2011, while Facebook Live was launched in 2015 and Twitter live broadcasts began from 2016.