The doodle shows the six letters in the company’s logo changing colours gradually from all beige to a mix of red, blue, green and orange in various shades.
As soon as one visits the homepage, the all beige logo begins to change appearance as a train of colour splashes across it from left to right.
The splash of ‘gulaal’, the dry colour on the logo is a tribute to traditional way of celebrating Holi in the country.
On this festival, people daub each other with ‘gulaal’ or wet colours, while in some areas even flowers are used for celebrations.
From dull beige to a colourful marquee, the transition of the logo, somewhat captures the spirit of India, which on this day switches into a riot of colours, with streets and parks all soaked in it.
Google had marked Holi a few times in the past as well and in 2014, it had shown a ‘pichkari’ (spraygun) sitting amid the colour-soaked logo, with letters in all white. It has previously marked festival of lights Diwali also with a special doodle.
The festival falls on the last day of the ‘Phalgun’ month as per the Hindu calendar.