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The Apple hype isn't exactly what it used to be. An iPhone 7 launch at a Denmark store went... almost as planned.
The Apple hype isn’t exactly what it used to be. An iPhone 7 launch at a Denmark store went… almost as planned.

The Apple hype isn’t exactly what it used to be. An iPhone 7 launch at a Denmark store went… almost as planned.

We’ve all heard of the long queues and the rush at Apple stores but a morning in Apple City Viborg, didn’t exactly feel like an Apple launch when only two people showed up at the store for the new iPhone 7.

The video of the launch has since gone viral with over 820,000 views and nearly 5,000 likes.

Here’s the video: