Earlier this month the Pinarayi Vijayan-led Kerala government imposed a “fat tax” of 14.5% on consumers eating junk food like pizza, burgers and tacos.
But what this fat tax is and why the Kerala government decided to opt for it, here we explain:
To Improve Kralaites heath: Kerala has one of the highest incidences of lifestyle diseases like diabetes and heart attack, Fat tax is an attempt to curb the consumption of fast food.
To control obesity: A report by the Kerala branch of the Indian Medical Association says that “Most adults and children in Kerala are overweight and obese.
To increase consumption of vegetables and fruits: Data from the National Sample Surveys shows that per capita consumption of fruits and vegetables is among the lowest in the state.
To increase revenue: As a revenue earner it isn’t much, as the government’s own projection puts the figure at Rs 10 crore per annum which is a pittance, considering the Treasury is owed around Rs 24,000 crores in pending taxes.