father's dayIt is time to convey your love to your father in an old-fashioned way — with a hand-written letter.

EKART, the logistics arm of Flipkart, and Radio One have come together with an idea of showering affection on your father with hand-written letters on Father’s Day on June 19.

EKART will pack and pick up your letter and hand deliver it your father in any part of the country. The first 50 customers will get the service free of cost.

“Our campaign in Delhi invites customers to send hand-written letters to their father, thus re-igniting an old world charm as we often forget to tell them how much we care,” said Amitesh Jha, EKART Vice President, in a statement.

According to Saurabh Sehgal, COO (Operations), Radio One, being a station they have found the opportunity apropos to the occasion with EKART initiative.