India Marks Second 'National Handloom Day', Varanasi Holds Celebrations
Handlooms on the Fashion Ramp

New Delhi

The upcoming Amazon India Fashion Week (AIFW) Spring Summer 2017 which is set to begin from October 12, will have the first two days dedicated to the power of Indian handlooms and textiles by the Fashion Design Council of India (FDCI).

The first two days of the 28th edition of AIFW, which is to be held from October 12 to 16 at the NSIC Grounds in Okhla, will aim to showcase the handloom legacy of the diverse regions of India with 23 designers exploring the possibilities of handlooms.

The designers participating in the project are: Abraham & Thakore, Anavila, Anita Dongre, akaaro by Gaurav Jai Gupta, Krishna Mehta, Payal Pratap, Rina Dhaka, Samant Chauhan, Pinnacle by Shruti Sancheti, Urvashi Kaur, and Virtues by Viral, Ashish & Vikrant.

FDCI president Sunil Sethi said it is a step towards preserving cultural heritage.

“The languishing handloom sector has been resuscitated by the #iwearhandloom campaign started by Textile Minister Smriti Irani. In continuation with this, FDCI and its designers, are making a difference in preserving the heritage of the country through our conceptual shows. This edition is our earnest attempt to merge the past, present and future through meaningful initiatives,” Sethi said.

In total, 110 designers — on the runway and stall area — are taking part in the event.

The theme of the entire gala is ‘India Modern Festive’. It will open with the re-interpretation of chanderi, and close with a guru-shishya (Master and Disciple) presentation by designers JJ Valaya and Alpana-Neeraj.