An attempt to make a video by a 35-year-old man of a snake wrapped around his neck turned fatal after the serpent bit him in Jodhpur district, police said.
The incident took place on Sunday when a snake charmer put the snake around Baburam Jakhar’s neck as part of a religious ceremony in Lohawat area, they said.
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The reptile bit Jakhar on his temple region during the act, police said, adding that the video of the entire act has gone viral.
The snake charmer took Jakhar to a nearby temple for conjuration and but later rushed him to a hospital when his condition worsened.
The doctors declared him brought dead, police said, adding that the suspect fled from the spot.
Lohawat police have registered a case under IPC section 304 (culpable homicide not amounting to murder).
A manhunt has been launched to arrest the culprit, police added.