In a unique marketing strategy, a real estate venture in Yadagirigutta near Hyderabad is offering a high-yielding Holstein Friesians (HF – crossbred) cow worth Rs 70,000 as gift to its customers who buy a 400 square yards plot for Rs 3.5 lakh.
An HF cow can produce 20-25 litres of milk a day.
And, for those who can’t take care of the cow, the company’s subsidiary will take the animal back on lease for a term of seven years at a monthly ‘rent’ of Rs 3,000.
The project has 500 plots on offer and so the number of cows to be given away is also 500. Each cow will have an insurance tag on its left ear, which will stand as permanent identification.