Bollywood icon Amitabh Bachchan has launched the 4th season of the Banega Swachh India campaign, aiming to motivate people to take care of their surroundings and promote cleanliness.
With an urban population of 429 million citizens, India produces around 62 million tonnes of garbage every single day out of which 5.6 million tonnes is plastic waste. From the total amount of garbage only 22-28% is treated and more than 70% of the collected urban waste is dumped into landfills.
Banega Swachh India Campaign season 4 focuses on the need for segregating waste and adopting measures for composting and recycling. Accordingly, the #Mere10Guz initiative has been launched which promotes 3 steps to swachhta or cleanliness.
#Mere10Guz – Teen Kadam
The 3 steps to follow are:
- Cleanliness: Keep your surroundings clean
- Waste Segregation: Segregate your waste
- Composting: Compost your waste
The Banega Swachh India Campaign was launched in 2014 envisioned as a 5-year programme to create awareness and encourage cleanliness and sanitation.