Filmmaker Imtiaz Ali is known for his out-of-the-box ideas for films. And now he has come up with a short film “India Tomorrow” that he will take the digital route to promote.
He believes that to promote a short film internet is the source, as it makes access easy and gives them longevity.
“With this short film, I am opening up the doors to the digital world, to have conversations with interested people and organisations. I have these powerful, shorter stories that must be told and now can be told,” the “Highway” filmmaker told reporters here.
Watch the film here:
“I think web series, short films are exciting forms that hold potential to bring about change in storytelling and entertainment.”
“When you want to talk to the point, short film is important where you don’t need anything else — just put your point. I can do that quickly without any problem. I would say feature film is your life and this is like a one-night stand,” he added.
“India Tomorrow” lasts five minutes, in which it showcases a sex worker having a conversation with her client about the stock market. It gives out a powerful message.
Asked how he plans to promote the short film, Imtiaz said: “Any budget for the publicity is not available because this is not working on that kind of financial monitory model. But we are promoting it through social media.”
Also, he feels that short films are always “out there”.
“And a lot of these short films, they become popular after years. Since it takes such a long time, you don’t have to panic and create publicity,” he added.
Imtiaz said he has many more story ideas in place.
“I am contemplating different ideas. Here you don’t have India and international release problem. Hopefully, I will make many more.”