Czech carmaker, Skoda Auto on Wednesday said it plans to invest Rs 100 crore in India to strengthen brand and revamp its network including sales and service outlets.
The company will also introduce four new products, which will help increase volumes to 20,000 units by end of 2017 from an expected 15,000 units in 2016.
“We have adopted a strategy to position us as a value luxury car-maker. The investments would be made in development of new corporate identity and corporate design, improving processes and towards enhancing digital experience,” Skoda Auto India Chairman and Managing Director, Sudhir Rao told reporters today.
He said the new Skoda India dealer network will sport an attractive layout, which will give customers new feel and enhance their ownership experience.
The company has 70 outlets and plans to redesign 40 locations by end of 2016.
“Some of the properties (outlets) will be renewed in 2017 but more than 60 per cent of the network will be ready with the new facilities by the end of this year,” Rao said.
He said Skoda will launch four products, including new Octavia vRs and Kodiaq, next year. Rao, however, did not disclose the rest of the two products.
He said in 2015, the company sold 15,000 units and is likely to post a flat growth this year.
“With these four launches, we expect our volumes to grow to 20,000 cars by the end of 2017,” Rao added.
The company will introduce MySkoda mobile application from September 1, which will provide car owners to access their previous service records, locate the nearest Skoda dealership, among other features.
The company will also launch first of its kind four years warranty facility for car service.