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Reliance Jio and Paytm on Friday apologised for using images of Prime Minister Narendra Modi in advertisements without seeking prior permission from the government.

Both companies had been sent notices asking them to explain why they ignored guidelines that prohibit employing the PM’s name and picture for commercial gain.

Also Read: Govt Notices Paytm, Reliance Jio For Using PM Modi’s Picture In Advertisement

A written warning was sent by Consumer Affairs Ministry which stated that penalties could apply to them both.

Also Read: Paytm Makes A Quick U-Turn, Asks People To Continue Free Uploading Of Money

In September 2016, Reliance Jio, owned by billionaire Mukesh Ambani, had through its ads, dedicated  its 4G service to the Modi government’s flagship Digital India project. Full-page “Reliance Jio: Digital Life” advertisements were published with a photograph of Mr Modi.

Then, in November, when the PM announced his demonetisation drive, Paytm ran similar ads welcoming the move which led to an immediate surge in digital wallets.