Niche bike maker Royal Enfield has joined hands with e-commerce major Flipkart to sell its branded gears and accessories. This is for the first time Royal Enfield has partnered with a third-party for sale of its accessories. Earlier, it used to sell within its own authorised retail network and website.
“Till now our gear range was available in India in most of our dealerships, Royal Enfield’s online store and also through exclusive gear stores in New Delhi, Mumbai, Bangalore, Chandigarh, Amritsar and Pune,” Samrat Som, head Gear Business, Royal Enfield said.
“This collaboration enables motorcycle enthusiasts and fans of Royal Enfield to buy authentic and genuine gear range from Flipka rt sitting at their home from tomorrow to about 10,000 pin codes,” Flipkart VP for Electronics and Auto Adarsh K Menon said.