The huge discounts on e-commerce websites during festive season are being kiboshed by the government.
The government has now directed e-commerce websites to refrain from giving out discounts during the festive season. Morever, any discount or cashback offered by the seller and not the website must say so, under the new directive.
Subsequential, online marketplaces like Flipkart, Amazon and Snapdeal are paying caution to their deals this year.
An Amazon official reported that in a meeting with commerce & industry minister Nirmala Sitharaman, they had been told that any discounts on the websites must be offered by the seller and not the marketplace itself. Dissidents will be considered in violation of the foreign investment guidelines.