MSG All Trading International Pvt Ltd, a Dera Sacha Sauda firm, on Sunday said it has introduced 151 products including food items.
The products, launched by the sect’s head Gurmeet Ram Rahim Singh, included basmati rice, tea, pulses and biscuits, a Dera spokesman said.
Earlier, Patanjali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev, also launched noodles and other products.
MSG All Trading’s Director C P Arora said the products will meet international standards.
The company, which plans to open outlets across the country, said it will also sell organic fertiliser.
The products will be sold online through teleshopping and mobile Apps, Arora said.
Singh also launched a website ‘MSG my God and your choice’ on which details of products will be available.
He said that there is demand for the company’s products from Canada, England, Germany, Australia and USA.
“We don’t want to ruin our cars with spurious adulterated fuel, but do we even care about what we eat? Indeed, it is for this reason that India has become the Heart disease and diabetes capital of the world. MSG is the first brand to come out with an organic line of products, nationwide,” Singh said.
Apart from the Organic range, MSG products include Premium and Standard choices, which go through a rigorous selection process, he said.
Singh encouraged farmers to take up organic farming and has held farm fairs to disseminate appropriate know-how.
“The MSG products are also a step in the direction of having a healthy food business with eco-friendly and sustainable development at its heart,” he said.